World No Tobacco Day is an annual program of the World Health Organization (WHO), which highlights the health risks associated with tobacco use and advocates for effective policies to reduce tobacco consumption. The focus of this year’s World No Tobacco Day, which is today, May 31, is “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use.” The 2020 campaign is designed to increase awareness about the negative impact tobacco is having on young people’s health.